Category Archives: Logos

Rebranding Steam For A More Casual Audience + Fun with Steam Logos

featured-image

Refusing to make games for casual gamers has cost the game industry billions in lost revenue. Even today (post FarmVille, post Nintendo Wii), hard core gamers and developers still use the term “casual gamer” as if it were an insult, as if they were a lower form of life not worth acknowledging. I think it’s because the type of people most likely to become game developers are hard core gamers themselves, who in turn end up making games for other hard core gamers, because that’s what they assume the market wants. Thus completely ignoring the casuals when statistically, casual gamers make up the majority of overall gamers. This is why masterpieces like Mass Effect and Gears of War will only sell a fraction of as many copies as casual games like Cooking Mama and Nintendogs. Let me remind you that there are more people that play “Casual Social Network Games” than the combined number of PS3s, Xbox 360s, and Nintendo Wiis sold worldwide. Even looking at console sales, see how featureful Microsoft’s and Sony’s consoles are? Yet Nintendo’s dinky little Wii console outsold them both. Why? Because it’s simple, friendly, and looks easy to play. Likewise, If Valve wants Steam in every household, it needs to be simpler, easier, and more casual friendly. read…

 

Logo for ‘Journeys in Japan.com’

featured-image

I got this idea over a year ago when my best friend & old roommate moved to Japan to teach and over skype showed me around his apartment and explained to me how different life was over there. I found it fascinating. In fact, there are lot of people who want to visit Japan and know what it’s like to live there. YouTube videos of Americans living in Japan get lots of views and some YouTubers even get sponsored by Google (Google actually pays them because their channel attracts so many viewers that it earns Google ad revenue). Journeys in Japan was an idea I had for a video blog site with corresponding YouTube channel and community that posted high quality travel, interview, and Q&A videos of Japan. There would be multiple correspondents living in Japan that would film videos of themselves touring Japanese cities and answering questions on Japanese culture and lifestyle.  read…

 

Branding & Logo for Plus Ad Agency

plus-white

About 3 years ago, my lack of knowledge, lack of skills, lack of capital, too much competition, and some unfair state business fees, caused the failure of my first business, a tiny ad agency called Creative Marketing Materials, LLC (more on that story later). The main problem was that I wasn’t solving a customer’s needs any better or differently than other competing ad agencies. Plus I was only 1 person. So I came up with a successor, Plus Ad Agency. A very niched, very different, creative firm that was to provide solutions other ad agencies weren’t. Mainly gorilla marketing, viral marketing, reverse graffiti, completely non-traditional advertising, flash crowds, mobile banner advertising, etc… I noticed none of the other guys were doing things like that. They all basically offered the same things; “corporate branding”, logos, business cards, billboards, Google Adsense. Traditional stuff. So I planned out what services I wanted to offer, realized I didn’t have the talent or money to provide those services and gave up on the idea. But the logo, and url, PlusAdAgency.com, are still with me just in case I want to go back to the world of advertising some day. read…

 

SoftOffice Logo and Rebranding Concepts for LibreOffice

featured-image

Long story short: Oracle, new owner of the free office suite OpenOffice, and the developers working on it had a fall out and many of them basically left. Which wasn’t really a big surprise, corporations like Oracle don’t care about free software they only care about profit. Oracle already deserted a few projects it inherited when it bought Sun Microsystems. So the poor developers started “The Document Foundation” and are working on OpenOffice’s code under a temporary name “LibreOffice“, until Oracle donates the OpenOffice trademark to them. Which will never happen. We at Reddit agreed that LibreOffice sounds really stupid so I came up with “SoftOffice” and registered the .org domain for it. Today I decided I was going to have some fun designing some real quick logos for SoftOffice. read…

 

Logos For My Abandoned Startup, Rent-A-Toll-Pass.com

featured-image

I came up with this business about 3 years ago when I first moved to Orlando, FL (which has a LOT of toll roads) and got a Toll Pass. Whenever my parents came down to visit I’d mail them my SunPass Toll Pass so when they drive down from St. Louis, MO they wouldn’t have to stop and pay all the tolls. Instead they were able to just drive right through the toll plazas in the dedicated lanes and the tolls would be paid automatically. So why not start a company that rents out toll passes to vacationers so they don’t have to spend $28 buying one? read…